Privacy Policy
Privacy Policy
Last Updated: November 2, 2026
Yellowberry Pet is operated by DUMBRAVA A LIMITED, located at 38 Salix Road, Grays, England, RM17 6UH (“we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit yellowberrypet.com, place an order, contact us, or otherwise use our services.
DUMBRAVA A LIMITED is responsible for the personal information we process as the operator of Yellowberry Pet.
1. Information We Collect
Information You Provide
Depending on how you interact with us, we may collect:
- Your name, email address, and phone number
- Shipping and billing addresses
- Order details and purchase history
- Account information, if you create an account
- Customer support messages and after-sales requests
- Photographs or videos you submit about a product or delivery issue
- Reviews or feedback you choose to provide
- Marketing preferences and consent choices
Payments are handled through the payment providers available at checkout. We may receive transaction references, payment confirmations, and limited payment details needed to manage orders, refunds, or payment disputes.
If you provide another person’s information, such as a gift recipient’s delivery address, please ensure you are authorized to share it.
Information Collected Automatically
We and our service providers may collect:
- IP address
- Browser, device, and operating system information
- Pages viewed, links clicked, and website interactions
- Referring website information
- Approximate location inferred from your IP address
- Cookie identifiers and similar online identifiers
- Interactions with emails or advertisements, where permitted
Online identifiers and browsing information may constitute personal information, particularly when linked to an identifiable individual.
Information From Other Sources
We may receive information from payment providers, delivery companies, fraud-prevention services, and other partners involved in processing or delivering your order.
If you interact with us through social media, we may receive information you choose to share, subject to your settings on that platform.
2. How We Use Your Information
We use personal information to:
- Process payments and fulfill orders
- Arrange shipping and provide delivery updates
- Manage customer accounts
- Respond to questions and provide customer support
- Handle returns, refunds, and after-sales requests
- Detect fraud and protect our customers and business
- Maintain and improve our website
- Remember preferences and personalize your experience
- Measure website performance and advertising effectiveness
- Send promotional communications where permitted
- Meet legal, tax, accounting, and recordkeeping obligations
Where applicable law requires a lawful basis for processing, we rely on:
- Contract: To process purchases, arrange delivery, and provide services connected with your order.
- Legal obligations: To maintain required records and respond to legal requirements.
- Legitimate interests: To protect against fraud, maintain website security, improve our services, and manage our business, where those interests are not overridden by your rights.
- Consent: For marketing communications, non-essential cookies, or other activities where consent is required.
Where consent is required, you may withdraw it at any time. Withdrawal does not affect processing lawfully carried out before withdrawal.
Some information is necessary to process an order or deliver a product. If you do not provide that information, we may be unable to complete the requested service.
3. How We Share Information
We may share personal information with providers that help operate our business, including:
- Store and technology providers: To host the website and support store functionality, including Shopify.
- Payment providers: To process payments, refunds, and transaction checks.
- Fulfillment and delivery partners: To prepare, ship, and deliver orders.
- Customer support providers: To respond to inquiries and resolve order issues.
- Analytics and advertising partners: To measure performance and support advertising, subject to applicable consent and opt-out requirements.
- Professional advisers: Such as accountants, auditors, and legal advisers, where necessary.
We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful requests, prevent fraud, or protect legal rights.
If our business is involved in a merger, acquisition, restructuring, or asset transfer, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.
Service providers may process information on our behalf. Some providers also process information independently for purposes described in their own privacy policies.
4. Cookies, Analytics & Advertising
We and our partners may use cookies, pixels, and similar technologies for:
- Essential functions: Shopping carts, checkout, account access, and security.
- Preferences: Remembering settings and choices.
- Analytics: Understanding how visitors use the website.
- Advertising: Measuring campaigns and displaying relevant advertisements.
Where we use services such as Meta, Google, or AppLovin (Axon), those providers may receive information about your interactions with our website and advertisements.
They may combine this information with information collected through their own services or other websites, according to their privacy policies and applicable permissions.
For more information, please review:
You can manage cookies through your browser settings and any privacy controls available on our website.
Where required by applicable law, we obtain consent before using non-essential cookies or similar tracking technologies. Rejecting non-essential cookies does not prevent you from using the basic shopping services, although blocking essential cookies may affect functionality.
Under some privacy laws, certain advertising disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising. Where applicable, you may exercise the corresponding opt-out rights as described in Section 8.
5. Marketing Communications
Email Marketing
We send promotional emails where you have opted in or where otherwise permitted by applicable law.
You can unsubscribe using the link included in a promotional email or by contacting support@yellowberrypet.com.
SMS Marketing
If we offer SMS marketing, the sign-up process will explain the applicable terms, message frequency, and opt-out instructions.
Providing a phone number for delivery or placing an order does not, by itself, constitute consent to SMS marketing.
Where required, we obtain separate consent before sending promotional text messages. You can opt out by following the instructions in the message or contacting us.
Order Communications
Opting out of marketing does not stop necessary communications about orders, delivery, refunds, account security, or customer support.
6. International Data Transfers
Our company is based in England. Shopify and other service providers may process or store personal information in countries outside your country of residence.
Privacy laws in those countries may differ from those where you live.
Where applicable law requires safeguards for international transfers, we use appropriate safeguards, such as an applicable adequacy decision or approved contractual protections.
You may contact us for further information about relevant transfers and safeguards.
7. How Long We Keep Information
We retain personal information for as long as reasonably necessary for the purposes described in this policy.
We determine retention periods by considering:
- Whether information is needed to fulfill an order or provide customer support
- Applicable tax, accounting, and recordkeeping requirements
- Outstanding returns, refunds, complaints, or disputes
- Fraud-prevention and security needs
- Applicable legal limitation periods
- Your marketing preferences and any withdrawal of consent
Where appropriate, we retain limited records of opt-out requests to help ensure your preferences continue to be respected.
When information is no longer required, we take reasonable steps to delete it or make it no longer identifiable, subject to applicable retention requirements.
8. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to your personal information
- Correct inaccurate or incomplete information
- Request deletion of your information
- Request a portable copy of certain information
- Object to or restrict certain processing
- Withdraw consent where processing relies on consent
- Object to the use of your information for direct marketing
- Opt out of certain processing for targeted advertising or the sale or sharing of personal information
- Appeal a decision concerning a privacy request, where applicable
To submit a request, email support@yellowberrypet.com.
We may need to verify your identity before responding. Where permitted by law, an authorized representative may submit a request on your behalf, subject to appropriate verification.
We will respond within the period required by applicable law. Some requests may be subject to exceptions, including where information is needed to meet legal obligations or resolve disputes.
We will not unlawfully discriminate against you for exercising your privacy rights.
9. Browser Privacy Signals
Traditional “Do Not Track” settings are not uniformly supported across online services and may not automatically disable tracking.
Please use the cookie and privacy controls available on our website, your browser settings, or contact us to exercise applicable rights.
Where applicable law requires us to honor a recognized opt-out preference signal, including Global Privacy Control where relevant, we will process that signal as required.
10. Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, storage system, or method of transmission is completely secure.
Please keep your account credentials confidential and contact us if you suspect unauthorized access or another security issue.
Where a personal information breach requires notification under applicable law, we will notify affected individuals or relevant authorities as required.
11. Children’s Privacy
Our store is intended for purchases by adults, including parents and caregivers.
We do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, please contact support@yellowberrypet.com so we can investigate and take appropriate action.
12. Third-Party Websites
Our website may link to third-party websites or services.
Their privacy practices are governed by their own policies. Please review those policies before providing personal information or using their services.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, practices, or applicable requirements.
The “Last Updated” date identifies the latest revision.
Where required, we will provide additional notice or obtain consent for material changes. Continued use of the website does not replace consent where separate consent is required.
14. Contact Us & Complaints
For privacy questions, requests, or complaints, please contact:
Brand Name: Yellowberry Pet
Company Name: DUMBRAVA A LIMITED
Business Address: 38 Salix Road, Grays, England, RM17 6UH
Email: support@yellowberrypet.com
Phone: +1 (934) 345-2899
You also have the right to complain to the relevant privacy regulator.
For UK privacy concerns, you may contact the Information Commissioner’s Office (ICO) through its data protection complaints service.
If you reside elsewhere, you may also have the right to contact the supervisory authority responsible for your location.