Privacy policy

Privacy Policy

Last Updated: November 2, 2026

Yellowberry Pet is operated by DUMBRAVA A LIMITED, located at 38 Salix Road, Grays, England, RM17 6UH (“we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit yellowberrypet.com, make a purchase, contact us, or otherwise use our services.

1. Information We Collect

Information You Provide

Depending on how you interact with us, we may collect:

  • Your name, email address, and phone number
  • Shipping and billing addresses
  • Order details, purchase history, and after-sales requests
  • Account information, if you create an account
  • Messages, photographs, or other information submitted to customer support
  • Reviews or feedback you choose to provide
  • Marketing preferences and consent choices

Payments are handled through the payment providers available at checkout. We may receive payment confirmations, transaction references, and limited payment details needed to manage your order.

Information Collected Automatically

We and our service providers may collect:

  • IP address
  • Browser, device, and operating system information
  • Pages viewed, links clicked, and website interactions
  • Referring websites and approximate location inferred from your IP address
  • Cookie identifiers and similar online identifiers
  • Interactions with emails or advertisements, where permitted

These details may constitute personal information, particularly when linked to an identifiable individual.

Information From Other Sources

We may receive information from payment providers, delivery companies, fraud-prevention services, and other partners involved in fulfilling your order.

If you interact with us through social media, we may receive information you choose to share, subject to your settings on that platform.

2. How We Use Your Information

We use personal information to:

  • Process payments and fulfill orders
  • Arrange delivery and provide tracking updates
  • Handle customer inquiries, returns, refunds, and after-sales requests
  • Manage customer accounts
  • Maintain and improve our website and services
  • Detect fraud and protect our customers and business
  • Remember preferences and personalize your experience
  • Measure website performance and advertising effectiveness
  • Send promotional communications where you have opted in or where otherwise permitted by applicable law
  • Meet legal, accounting, and recordkeeping obligations

Where applicable law requires a legal basis for processing, we rely on the performance of our contract with you, compliance with legal obligations, legitimate interests, or your consent, depending on the activity.

3. How We Share Information

We may share information with service providers that help operate our business, including:

  • Store and technology providers: To host our website and support store functionality, including Shopify
  • Payment providers: To process payments, refunds, and transaction checks
  • Fulfillment and delivery partners: To prepare, ship, and deliver orders
  • Customer support providers: To respond to inquiries and resolve order issues
  • Analytics and advertising partners: To measure performance and support advertising, subject to applicable consent and opt-out requirements
  • Professional advisers: Such as accountants, auditors, or legal advisers, where necessary

We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful requests, prevent fraud, or protect legal rights.

If our business is involved in a merger, acquisition, restructuring, or asset transfer, relevant information may be transferred as part of that transaction, subject to applicable safeguards.

4. Cookies, Analytics & Advertising

We and our partners may use cookies, pixels, and similar technologies for:

  • Essential functions: Shopping carts, checkout, security, and account access
  • Preferences: Remembering choices and settings
  • Analytics: Understanding how visitors use our website
  • Advertising: Measuring campaigns and showing relevant advertisements

Where we use services such as Meta, Google, or AppLovin (Axon), those providers may receive information about your interactions with our website and advertisements. They may combine this with information collected through their own services or other websites, according to their privacy policies.

For more information:

You can manage cookies through your browser settings and any privacy controls available on our website. Where required, we request consent before using non-essential cookies.

Blocking certain cookies may affect website functionality.

5. Marketing Choices

You can unsubscribe from promotional emails by using the unsubscribe link included in those messages or by contacting support@yellowberrypet.com.

If we offer SMS marketing, we will explain the subscription terms when you sign up and obtain consent where required. Follow the opt-out instructions included in those messages to unsubscribe.

Opting out of marketing does not stop necessary communications about purchases, delivery, refunds, security, or customer support.

6. International Data Transfers

Our company is based in England. Our service providers may process or store personal information in other countries where they operate.

Privacy laws in those countries may differ from those in your place of residence. Where applicable law requires safeguards for international transfers, we use the relevant safeguards required for those transfers.

Contact us for more information about the handling of your personal information.

7. How Long We Keep Information

We retain personal information for as long as reasonably necessary to:

  • Fulfill orders and provide customer support
  • Manage returns, refunds, and disputes
  • Maintain required transaction, tax, and accounting records
  • Prevent fraud and protect our business
  • Meet applicable legal obligations

Retention periods vary according to the information and its purpose. When information is no longer needed, we take steps to delete it or make it no longer identifiable, subject to applicable retention requirements.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your information
  • Request a portable copy of certain information
  • Object to or restrict certain processing
  • Withdraw consent where processing relies on consent
  • Opt out of certain uses for targeted advertising or the sale or sharing of personal information, where those rights apply

To submit a request, email support@yellowberrypet.com.

We may need to verify your identity before responding. We will respond within the period required by applicable law. Certain requests may be subject to exceptions, including where information must be retained to fulfill legal obligations or resolve disputes.

You may also have the right to complain to the privacy regulator responsible for your location.

9. Browser Privacy Signals

Traditional “Do Not Track” settings are not uniformly supported across online services. Please use the cookie and privacy controls available on our website, your browser settings, or contact us to exercise applicable rights.

Where applicable law requires us to honor a recognized opt-out preference signal, we will process that signal as required.

10. Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or disclosure.

However, no website, storage system, or method of transmission is completely secure. Please keep your account credentials confidential and contact us if you suspect unauthorized use.

Where a security incident requires notification under applicable law, we will notify affected individuals or authorities as required.

11. Children’s Privacy

Our store is intended for purchases by adults, including parents and caregivers. Selling children’s products does not mean our website is directed to children.

We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us so we can investigate and take appropriate action.

12. Third-Party Websites

Our website may link to third-party websites or services. Their privacy practices are governed by their own policies.

Please review those policies before providing personal information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, practices, or applicable requirements.

The “Last Updated” date identifies the latest revision. Where required, we will provide additional notice or obtain consent for material changes.

14. Contact Us

For privacy questions, requests, or complaints, please contact:

Brand Name: Yellowberry Pet
Company Name: DUMBRAVA A LIMITED
Business Address: 38 Salix Road, Grays, England, RM17 6UH
Email: support@yellowberrypet.com
Phone: +1 (934) 345-2899